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The Gold Coast 2018 Commonwealth Games (GC2018) will be the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. As the first regional Australian city to ever host a Commonwealth Games, the Gold Coast will celebrate a great Games in a great city leaving great memories and great benefits for all. The city will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will herald a new era in the region’s growth and maturity. The GC2018 brand embraces the three pillars of - The Place, The Event and The Sport.
On 4 April 2018, over 6,600 athletes and team officials from 70 nations and territories will converge on the Gold Coast for an 11 day sporting and cultural event.
The event is unprecedented in our city’s history, and is destined to define our future.
With the proud support of close to 15,000 passionate and friendly volunteers, a spectacle of 18 sports and 7 para-sports will be contested and broadcast to a cumulative global audience of 1.5 billion.
GC2018 will be an extraordinary event, hosted in a truly spectacular location.
Those watching at home will enjoy a glimpse of the magic. Those that choose to attend will enjoy an electrifying experience they will remember for the rest of their lives. Long after history is written, they will forever know that they were there to Share the Dream on the Gold Coast.
Share the Dream is the expression at the heart of our brand. It is an articulation of who we are, what we believe, our values and our very reason for being. It will guide us as we bring our brand to life, defining our actions, our deeds, our culture and our communications. It is a living expression of our brand’s essence.
Share The Dream
Every athlete has a dream. A dream of marching into the stadium. A dream of meeting and perhaps even beating their idols. A dream of standing on a podium with a medal around their neck as their flag is raised and their anthem is sung. It’s a dream that sustains them through years of committed training, painful injuries and periods of self-doubt.
It’s a dream they want to share with every person in the stadium. With their coach. With their family and friends. With the world. An athlete’s journey, their triumphs, their set-backs, is something we can all share in.
Share the Dream is a call to action that asks us to go beyond passively observing the event. It tells us we can actively immerse ourselves in the experience. For supporters, the community, volunteers and sponsors to share in GC2018.
Share the Dream is a powerful invitation to be part of the biggest multi-sport event to take place in Australia this decade. An event that is so much more than brilliance on the sporting field.
It’s an invitation to bring the Games to life on the Gold Coast. To stay on the Gold Coast. To enjoy the Gold Coast lifestyle. To share in the amazing experiences and opportunities that this unique part of the world has to offer.
We Are Inspirational
We stand for a much bigger ideal than the event itself. One that speaks to all who have passion and drive. It’s in the human spirit to dream large, to strive for success, to give your best, to persevere, to live your dream on the big stage and share it with the world. It can happen. It is possible. We celebrate, we support, and we inspire our community to share the experience with us.
We Are Positive
We believe in opportunity, possibility, an entrepreneurial attitude, a welcoming smile, a friendly embrace.
We Are Energetic
We are defined by our people and our place, Australia’s beautiful and unique Gold Coast is famous for lifestyle, opportunity, natural beauty and success. We step forward. We extend our hand of friendship to you.
We Are Vibrant
We are youthful and active. We are inspired by the colours of our iconic skyline, our stunning oceans and our pristine hinterland. Our people are diverse and multicultural, all choosing to live in a unique and charming place.
We Are Fun
We’re famous for fun and we love life. We have a lightness of spirit that enables us to see the best in people.
We Are Authentic
We are focused on presenting GC2018 in the most authentic manner possible. We will proudly embrace our indigenous heritage and our unique Gold Coast lifestyle. Our actions and our words will ring true at every level, ensuring that these Games are a genuine reflection of our people and our place.
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